Mainstream TV Networks vs OTT Services: The Shift of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV netw

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